How to Link My Business Instagram with My Facebook Account [UPDATED]

As we have already grown and are currently in the digital marketing era, having a strong brand online seems crucial for any business to sustain the era. At the moment, the most powerful social platforms for digital branding are Instagram and Facebook even though some argued on that.

Instagram, with its appealing and high test level of content, and Facebook, with its extensive global user connection, can yield very outstanding results if combined most especially, in terms of reaching a broad audience.

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That’s why knowing how to link my Business Instagram with my Facebook Account must be duly treated. In this comprehensive guide, I will guide you through the steps involved in connecting your business Instagram with your Facebook account, along with the tide benefits, tips, challenges, or errors that you might face in the practice procedure.

The technical integration can surely enhance your marketing journey thereby reducing your efforts and time you might consistently use before.

Why Link My Business Instagram with My Facebook Account?

Before I dived along into the technical details, let’s understand why linking your Instagram and Facebook accounts should be considered an essential priority. These will guide your morale and help you strengthen your marketing effort.

1. Bi-Promotion: The linkage gives you the advantage of sharing your content between them in an effortless manner. This means you can cross-promote your desired content, either in written, image, or video format without consuming your time and energy.

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While posting content through your Instagram page and the same content is meant to be posted on Facebook also, then you don’t have to post on Facebook. Just ensure that you tick the “Share on Facebook” while customizing your post on Instagram for posting.

2. Consistency: Many brands, managed by individuals, influencers or even teams (groups of people) have effetely failed along the process due to a lack of ability to keep on grinding either slowly or quickly and ensuring that they remained very consistent. Consistency can help in building trust among your audience.

This means consistency can lead your audience to believe in you and always have the strength to keep on following your updates timely. Apart from that, both your Facebook and Instagram branding components like profile picture and contact information, remain consistent across the platforms.

3. Analytics: Linking your accounts provides access to valuable insights through Facebook’s insight or even Instagram insight which is more of a real-time kind. This data can help you understand the nature of your audience and enable you to strengthen your marketing journey.

4. Convenience: An individual, especially a starter might find it hard to handle your business pages consistently without skipping days. This is because there is content that you are supposed to post at a specific time on both platforms, but due to an unexpected task that might arise without your consent, that might prevent you from posting it on the very day or at the specific time. With the invention of a posting scheduling option, you can easily schedule posts through your page profile from a central hub or using scheduling tools. This provides you with a convenient space in your journey.

The requirement to Link My Business Instagram with My Facebook Account

Before you begin the process of linking your Instagram with Facebook, you must obtain the following which will enable you to successfully practice and achieve the process:

1. An Instagram Business Account: Some users aren’t yet aware of the recent page specification on Meta-Insta, but surely you must first convert your desired branding account to a business profile if it is not already converted. To do so, navigate to your profile settings on Instagram and click on “Switch to Professional Account.” Some set of prompt info pages will appear, go through them if there is a need for you to do that and proceed to the next page or simply click on the “Skip” if prompt.

2. A Facebook Page: You must obtain a Facebook Page for your business. Most users have already done this, but some might haven’t done so and if you are among those, simply create one through the “Page” tab in the Facebook menu and follow the steps to set up a new page.

3. Admin Access: This happens if the pages you want to link between Facebook and Instagram aren’t under your access, meaning you didn’t create or handle them yourself. So, in this case, you have to get access thereby being given by the particular admin or owner of the pages.

How to Link My Business Instagram with My Facebook Account

Now that you have known the requirements to practice and achieve the said process, let’s delve into the step-by-step process of linking your Instagram with Facebook.

Access Instagram Settings

  • Launch your Instagram app on your mobile device or access the social platform through your browser either on mobile or any of your available devices.
    Navigate to your profile thereby click on your profile that includes your display picture in the bottom right corner of the screen
    Click on the menu bar (designed as three (≡) horizontal lines located at the top-right corner to access the menu bar
    Scroll down a bit and click on the “Settings” bar option

Link Instagram to Facebook

  • After clicking on the “Settings” menu, scroll down and click on “Account” and click on “Linked Accounts”
    Options will display, click on the “Facebook” section which option will display under it. Among the options, click on “Link to Facebook”

Log into Facebook

  • A prompt page by Instagram will display, which reads log into your Facebook account. This means you can’t directly log in to your business page unless you log in to your Facebook main account. Enter your Facebook login details (email and password) to proceed

Choose the Facebook Page

  • After logging into Facebook, there might be more than one page inside your main account and Instagram won’t automatically choose any for you without your consent. So, you will be asked to choose the desired page and also you will be asked for permission to link to your Facebook account.
    But if the page access you have is not more than one, then you won’t asked to choose the page since it’s only one. Hence, it will just automatically load and proceed with permission grant requests. Go through the permission and click on “OK”.

Post Customization

  • At this stage, you are expected to have finished linking the page successfully and now you can proceed to customize your content posting nature. You’ll be given the option to choose what Instagram content you want to share on Facebook, such as your Instagram posts and stories.
  • On Facebook, you may need to confirm your Instagram connection. Facebook will prompt you to choose who can see your Instagram posts on your timeline and who can see your Instagram stories. You can change whatever setting you want later either through Facebook or Instagram business page settings when the need for that arises. Your Instagram posts and stories will now be shared on your Facebook Page automatically depending on the settings you made.

Tips for a Successful Business Instagram and Facebook Account Linkage

I am sure your Insta and Facebook pages’ linking has now been achieved successfully, but still, there are certain tips that I would like to share with you that can help along the way. These include;

1. Content Strategy: Even though both platforms, Insta and Facebook are somehow related, each has its kind of content pleasing and appealing audience nature. Instagram’s content nature seems more of a high-test of a visual format of content, while Facebook comprises all kinds of content nature due to its diverse audience. But still, each among should deal with a very high-test content nature if chance so that one can appeal to both platforms’ user bases.

2. Engagement: This (engagement) might be compromising and time and effort-consuming at the same time. This is because it requires you to observe the comments and interactions on both Instagram and Facebook posted content. While monitoring the comments, there is a need for one to respond to comments even on an occasional basis to build stronger relationships with your audience.

3. Insights: Take advantage of the current most outstanding nature insight of both platforms to understand what’s working and what’s not and it serves as a guideline in adjusting your strategies.

4. Scheduling Tools: This is not necessary, but if you feel overwhelmed over other tasks apart from handling the business pages, you can consider using social media management tools that allow you to schedule posts in advance.

5. Promotion: If you are opportune for funding ads-campaign, then you can utilize Facebook’s advertising appealing features to boost posts or run targeted ads.

6. Hashtag: Using hashtags effectively can contribute to your journey. Hashtags can be or are used to track down a bunch of posted content through a particular single wide-reach content. It also increases engagement on older posted content.

Common Challenges on Linking Facebook and Insta Business Pages

Linking Instagram with Facebook doesn’t usually cause headaches for people, but you may come across a platform glitch. Encountering some issues along the way of linking Instagram and Facebook happens rarely. Below are a few common problems and how to address them:

1. Login Problems: While at the “Log into Facebook” stage, you might encounter a challenge, and then please check the login details you entered. If you aren’t sure or have forgotten your password, then you can proceed to reset it through the Facebook app or website.

2. Permissions: Don’t just on “OK” while in hurry mode, ensure that you read the permission required well and then proceed by granting access.

3. Dis or Re – Re-connecting Accounts: If nothing can be achieved after tiring the above procedures, then try to disconnect the linked Insta and Facebook accounts, in Instagram’s settings. Navigate directly to your “Settings” > “Account” > “Linked Accounts” and choose to unlink your Facebook account.

Conclusion

Linking your Instagram business account with your Facebook Page is a good process for enhancing your branding journey and it will allow you to handle your social media, gain a broader audience, and also experience very detailed insights into your online performance.

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