The integration of two or more particular platforms can help you to achieve your brand marketing strategy without much tension of consistent work because it can ease your supposed daily affairs.
Getting to know how to connect Instagram business to your existing Facebook page will surely enable you to reach a wider audience and manage your social media presence more efficiently.
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It also gives you access to additional features which include the ability to track down your audience engagements along with demographics. That is a chance to plan and execute more decisions to grow your business page on both platforms.
Benefits of Connecting Your Instagram Business Account to Existing Facebook
Even though both platforms are unique on their own, their integration can help to achieve certain benefits. These include:
Wider Audience
Setting up both platforms gives you the chance to reach a wider audience with incredible engagement. Both platforms are estimated to have over 2 billion active users and that means as an individual or influencer; you stand a chance to grow your brand beyond imagination.
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Single Dashboard Control
Once your pages are connected, you can manage your social media activities from a single dashboard on either of the platforms. This can save you time and effort, especially if you have a large active audience and schedules off or on the platforms.
Access Additional Features
Connecting your accounts gives you access to additional features, such as the ability to run ads on both platforms and post content simultaneously on both platforms. This can help you grow your business and reach more potential customers.
How to Connect Your Instagram Business Page to Existing Facebook
Connecting your Insta and Facebook business pages is not something hard if you can follow and practice well unless in certain circumstances you experience a social system glitch. To connect your Instagram business account to Facebook business page, simply follow these steps:
- Make sure your Instagram account is a business account. If it’s not, you can switch to a business account from your profile settings
- Go to your Instagram profile and click on the menu bar (three lines designs) located at the top right corner
- Click on “Settings” which is among the listed menu options and then tap “Accounts Center”
- Click on “Add Account” and select Facebook
- As prompted and required, enter your Facebook login details and click on “Log in”
- Select the “Facebook page” you want to connect your Instagram account to and click “Next”
- Click on “Allow” to give Instagram go ahead over the permission required to access your Facebook page
Congrats, the Facebook page is now connected to your Instagram Business Account.
Once your accounts are connected, you can:
Ads Campaign
The integration of the two business pages gives you the privilege to set and execute an ads campaign from a single dashboard in Ads Manager.
This means you don’t need to repeat the same process on the opposite platform you run the first ads campaign as you can easily tick it to be on both platforms.
Content Publication
Without much time and effort consumption, you can post your desired content on both platforms through a single dashboard. You don’t have to “Login” to either on Instagram or Facebook page. This can save you time and effort, and it can help you reach a wider audience.
Single Insights Access
With the interesting insight feature, you can view insights for both your Instagram business account and your Facebook page from a single place in Page Insights. This can help you understand how your content is performing on both platforms and make necessary adjustments.
Tips for Managing Your Connected Instagram Business and Facebook Accounts
Connecting your both Facebook and Instagram business pages is not enough as there are a few tips you can follow to manage them. This includes;
Unique & Same Branding
Using the same branding on both platforms will help to create a consistent experience for your followers and customers.
Multi-content Usage
Posting different content on each platform can determine your growing and success status. For example, Instagram is a great platform for visual content, while Facebook is a good platform for longer-form content. Create your content according to each platform’s nature and that will help to maximize your reach and engagement.
Social Media Management Tool
As time grows, the social media handling process keeps becoming easier with the invention of new technical tools just like management tools which can help you schedule and publish posts on both Instagram and Facebook at the same time. This can save you time and effort, and it can help you maintain a consistent posting schedule.
Interaction
Interacting with your followers on both platforms through the process of Responding to their comments and questions, and even participating in conversations if available will help you build relationships with your followers and create a community around your brand.
Conclusion
By connecting your Instagram business account to your existing Facebook page, you can reach a wider audience, manage your social media presence more efficiently, and access additional features. By following the tips I outlined above, you can effectively manage your connected accounts and achieve your business goals.