With the activeness of social media users the across globe, connecting your Facebook business page to your Instagram account is a great way to build and boost your marketing strategy and also enhance your audience reach potential.
Both two social sites have a green possibility of growing a brand digitally. That’s why knowing how to add a Facebook business page connected to personal page to Instagram becomes crucial and shall be discussed.
The process allows you to share content between the two platforms, manage your comments and messages from one place, and gain insights into your performance across both platforms.
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To connect your Facebook business page to an Instagram account, you must first have a professional Instagram account. You might be surprised or find it weird what does professional Insta account means and some might have experienced it before as it is already on Facebook. Well, it is just like a usual account too, but of page-looking style with lots of features that include analytical tools and others.
To switch an Insta account to a professional kind, simply navigate to your Instagram profile which is located at the top right of your screen’s device (three horizontal lines design), tap “Settings”, tap “Account”, and finally tap “Switch to Professional Account”.
How to add Facebook Business Page Connected to Personal Page to Instagram
Once your Insta account has turned into a professional account, you can now connect to your Facebook business page by following these steps:
- Navigate to your Instagram profile and tap “Edit Profile”.
- Under the listed Insta profile menu, tap “Page”.
- Tap “Connect an existing Page”. You will be prompted to log in to your Facebook account, where the page was originally created. But if you have logged in already maybe before, it will simply proceed further.
- Select the Facebook business page that you want to connect and tap next.
- Permissions will prompt again, take your time to review them. It’s like a guideline on what Instagram should take not on while accessing your Facebook page and tap Allow.
Congrats as your Facebook business page is now connected to your Instagram account. You can now share posts from your Instagram account to your Facebook business page. That doesn’t stop there; you can also manage your Instagram comments and messages from your Facebook page.
Benefits of connecting your Facebook business page to your Instagram account
There are other certain benefits to connecting your Facebook business page to your Instagram account. This includes;
- Social Media Marketing Strategy
As a user with lots of daily schedules, you might find yourself in a serious situation of lack of time whereby “time is not by your side” and you might have no option than scheduling your supposed content.
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This might halt your marketing growing chance which is bad for you. But connecting your Facebook business page to your Instagram account allows you to manage both accounts from one at once and that saves you more time and effort.
- Audience Reach Potential
Even though both have a large and active user base, Instagram is more than Facebook. Connecting your Facebook business page to your Instagram account gives you the green potential to reach a wider audience with your content.
- Cross-Platform Promotion
You can share posts from your Instagram account to your Facebook business page, and vice versa. This gives you an option to cross-promote your content and possibly allow you to reach a wider audience.
- Performance Insights
This successful process gives you a chance to view and analyze your performance through your connected Facebook business page. The information can help you to create more effective social media marketing campaigns.
- Better Customer Service
You can manage your audience’s Instagram comments and messages from your Facebook page. Responding to your audience’s comments gives you an advantage of post-boosting and customer service and care satisfaction.
How to use your connected Facebook business page and Instagram Account
Once you have connected your Facebook business page to your Instagram account, there are a number of ways that you can use the two platforms together.
However, this might seem like the summary of the above facts on what you can do with both Instagram and Facebook when connected. Below are a few ideas:
- Share posts from your Instagram account to your Facebook Business Page: This is a great way to promote your content on both platforms and even be able reach a wider audience.
- Run ads on Instagram for your Facebook Business Page: Instagram ads can be a very effective way to reach your target audience and promote your business. A lot of users have had the ads campaign running process before and it works efficiently.
- Use Facebook Insights to learn more about your Instagram audience and performance: Facebook Insights can provide you with valuable information about your Instagram audience, such as their demographics, interests, and engagement levels. You can use this information to create more effective social media marketing campaigns.
- Manage your Instagram comments and messages from your Facebook page: This allows you to provide better customer service by responding to comments and messages from one place.
Tips for connecting and using your Facebook business page and Instagram Account
The said tips will effectively help you in starting or even boosting your brand on both the two connected social apps. Here are a few tips for connecting and using your Facebook business page and Instagram account:
- Branding consistently both your Facebook business page and Instagram account can help to create a unified brand experience for your customers over time.
- Always try and use relevant hashtags, while preparing for your content caption or write-up in your posts on both Facebook and Instagram: This will help your content to be seen by more people.
- Contests and Giveaways: Running giveaways and contests on both platforms timely and consistently goes a long way than one couldn’t even expect or think. It’s a great way to engage your audience and attract new followers.
- Use Social Media Analytics Tools to Track Your Performance on Both Facebook and Instagram: This will help you to see what’s working well and what’s not so that you can adjust your strategy accordingly.
- Use Instagram Stories to share behind-the-scenes content and connect with your audience on a more personal level.
- Go live on Instagram to host Q&A sessions, product demos, and other events.
- Use Instagram Reels to create engaging and creative short videos.
- Use Instagram Shopping to sell your products and services directly from your Instagram account.
Conclusion
Connecting your Facebook business page to your Instagram account is a great way to increase or boost your social media marketing strategy, reach a potential audience, and be able to manage your performance insights on both the connected platforms.
As I outlined above, you can make the most of your connected accounts and achieve your social media marketing goals.