Does Posting to Instagram Business Account Also Post to FB [UPDATED]

As a result of the top giant Meta Inc. platform, Facebook and Insta outgrowing process, they seem to be the most essential tools for businesses to connect with their audience on social media at the moment.

Each of the social platforms offers unique features and advantages and that’s why they become crucial for users, most especially influencers efficiently manage their social media presence, including sharing content across the platforms.

This raises an important question: does posting to an Instagram business account also post to Facebook? In this article, I will discuss if content posted on Instagram business can also be shared or posted on Facebook.

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But before that, let’s briefly discuss the inter-relationship that exists between the two, what gets shared on Instagram to Facebook, how to set up automatic posting from platforms, the benefits and drawbacks, and many more toward the practice.

The Relationship between Instagram and Facebook

Although, not everyone on social media is aware, let me remind you that Facebook secured the ownership of Instagram in 2012 and the deal went smoothly. It makes it like a subsidiary of the social media giant. The Meta social site maintains its unique identity and features which led to some integration between the two platforms.

Instagram Business Accounts

Fast-forward, Instagram changed its account profiling to two subsidiaries which are personal and business. Business account by Insta is designed to help businesses grow their brand journey. It comes with various features, including Insta Insights, which is used to get down valuable analytics data, and the ability to promote posts through Instagram ads.

Instagram and Facebook Linkage

Instagram business account features grow to the extent that it has the ability to connect to a Facebook Page. This connection enables businesses to enhance and strengthen their marketing effort with different kinds of beneficial features like bi-promotion of content, brand consistency and awareness, and many others.

When an Instagram business account is connected to a Facebook Page, it can share posts automatically to the linked Facebook Page. But still, you should note that not all content will be shared automatically hence you have to customize the setting for that.

What Gets Shared from Instagram to Facebook?

While the integration can enable you to get your shared content from an Instagram business account to a linked Facebook Page automatically, not all types of content will be shared. I will quickly break down the list of what can be shared and what can’t be shared too. These include;

1. Photo Posts: Posted content that includes photos on Instagram can be automatically shared to your linked Facebook Page. This means if you create, customize, and post content on Instagram using a photo, it can appear on your Facebook Page if you share it there.

2. Video Posts: Just like posted content that includes a photo, one that includes a video on Instagram can be automatically shared on Facebook. This is a convenient way to strengthen your effort in reaching an audience with your video content.

3. Captions: Although, Instagram content nature doesn’t support caption (written) post format only rather attached it with either photo or video before you post it. But the captions you write on the Insta posts will appear on the shared to Facebook you automatically post to your linked Facebook Page. This helps to maintain a well-explained content strategizing format.

4. Hashtags: Hashtags are included in the caption, either before, inside, or below it. But still, any hashtags you input or use in your Instagram post caption will not be shared on Facebook and this is because hashtags on Instagram are specific to the social platform and may not be relevant on Facebook as determined by Insta.

5. Location Tags: The location tags on the two platforms vary, so if you tag a location on your Instagram post, it won’t be shared on Facebook. This is because the location tags on Insta are specifically for the platform’ geotagging feature.

6. Stories: Just as Facebook has its story principle, Instagram has its own too and the platform stories cannot be automatically shared to your linked Facebook page. It’s basically designed for within-platform utility.

7. IGTV: You cannot share IGTV videos automatically on the Facebook linked page. But still, if necessary for one to share the IGTV videos’ Facebook page, then you can make a screen video separately for the videos.

8. Reels: Reels, the recently invented short-video feature of IG can’t be shared automatically to your Facebook page.

9. Carousel Posts: Carousel post that is created with multiple images on Instagram can be shared automatically on your linked page along with all the images and captions.

10. Tagged Users: The tagging future doesn’t apply to shared posts on Facebook pages. This means even if you tag a user while creating a post on your Instagram, it won’t be shared on Facebook.

As a business/brand page handler, knowing what kind of content can and can’t be shared automatically while posting to Instagram and Facebook at the same time is very important. This will help you to understand the nature of content sharing between both platforms and guide you to know what to do if necessary for you to post either Insta or Facebook.

Read Also

I believe by now your answer to this “Does posting to an Instagram Business Account also post to FB ” has already flowed your mind. It’s possible to post on both the linked accounts, but not all kinds of the posted content are available for such, “YES” is also posted on Facebook if it’s linked together with the IG business account, cross-posting enabled and it depends on the nature of the content.

How to Set Up Automatic Posting from Instagram to Facebook

Now that we understand if Instagram business account post also gets shared on Facebook, let’s look at how to set up the process for automatic posting. Below is the process involved;

1. Get an Instagram Business Account Access: To be able to connect your Instagram account to a Facebook Page; you must get an Instagram business account since there are now two subsidiary accounts as I briefly discussed earlier. If your Insta account is still a personal account kind, then you’ll need to switch to a business account and easily get this done in your Instagram settings.

2. Connect Your Instagram Account to Facebook: On getting into your Instagram settings, proceed to “Account” and then click on the “Linked Accounts.” At this point, you should be able to link your Instagram account (which has been changed to an Insta business account) to the Facebook Page. You will be prompted to log in to your Facebook account by Instagram to get the connection done.

3. Choose What to Share: After following all the practice requirements and processes to link your accounts, now you have the opportunity to choose what you want to automatically share on Facebook. You can enable the options for sharing photos, videos, and captions. Feel free to set it based on your Facebook sharing needs.

4. Create and Share Content: Time to prove Insta-Facebook integration right thereby creating and sharing content on Instagram. While posting, you have the ability to post the same content to your linked Facebook Page.

5. Review and Edit: This is important while posting within or between platforms, always make sure that you review and edit a post you made immediately before you proceed to share it on your Facebook page. You can modify the caption or choose not to share a specific post to Facebook if you wish depending on your reviewing outcome.

Benefits and Drawbacks of Instagram Business Account Posts that Also Post to Facebook

Instagram Business Account posts that get shared to Facebook page automatically can offer several benefits for businesses:

1. Efficiency: The auto-posting between the platforms can save you time and effort because you don’t have to post each content separately after finishing with Instagram content posting.

2. Consistency: Since auto-posting from Instagram to Facebook page saves you time, it gives you the ability to keep on working consistently because of the reduced work and time saved.

3. Broader Reach: The interlinked gives you a chance to reach a wider audience while taking the opportunity of the platforms.

4. Analytical Process: Having the chance to use two powerful platforms’ insight is a great chance for marketing strengthening because that provides you with thoroughly valuable data on the performance of your shared content.

However, there are some drawbacks to consider:

1. Content Suitability: Even though the Insta-Facebook automatic sharing of content seems easy, not all content may be suitable for both platforms. Due content marketing nature, what works on Instagram may not work as well on Facebook and vice versa.

2. Customization Limit: Since you want to share a post automatically, that will halt the chance of re-customizing each post and both platform’s audience nature matters.

3. Hashtags: As hashtags are not shared to Facebook on automatic content sharing from Instagram that might shorten the chance of your market boost.

4. Algorithm Differences: Instagram and Facebook have different algorithms, and this applies to the shared content performance too. One platform might produce a more insightful result than the other.

5. Story and Reel Limitations: Stories and Reels are not shared automatically, which means it’s a setback to your possible marketing outcome as it limits the ability to engage with these features on Facebook.

Conclusion

In conclusion, posting to an Instagram business account can also be posted to a linked Facebook Page, but the content that gets shared automatically is specific as discussed earlier.

However, it’s important for you as an influencer either individual or in a team to take note of the differences between the two platforms and the limitations of automatic posting, that will guide you to plan and customize content well for more impact on shared content on both Instagram and Facebook.

Don’t just opt for automatic posting unless it goes with your social media strategy and the preferences of your target audience. You should have time for regular assessment of the performance of the shared content to know how to change or adjust to achieve your social media marketing goals.

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